As the SportsPro OTT Summit comes to an end in Madrid, editor at large Eoin Connolly and editorial director Michael Long are joined by Seven League consulting partner Charlie Beall and Maria Rua Aguete, executive director at IHS Markit.  The panel pick out their highlights and lessons from two days of absorbing discussion on digital broadcasting and sport, from the WWE’s success in creating a content universe to the threat of piracy, why Netflix and Spotify are different, the meaning of the attention swarm, TikTok, 5G, whether Gen Z will pay for OTT and everything to come in 2020.