In today’s fast-paced world, companies are challenged by hard-to-identify demand signals, increasing numbers of SKUs, longer lead times, global sourcing, less reliable forecasts, and decreasing customer tolerance.Despite the billions of dollars invested in ERP systems over the last 25 years, statistics from the Federal Reserve indicate that the inventory turnover rates of US manufacturers are the same today as they were two and a half decades ago. So, we can send people into space with iPads, but we can’t improve the most basic inventory metric?Erik Bush is the CEO of Demand Driven Technologies, first and most widely deployed DDMRP compliant supply chain software solution. Erik has lead the rapid growth of DD Tech since its inception, leveraging his experience with driving value for clients in manufacturing and distribution.In this livestream-based episode, Erik joins co-hosts Scott Luton and Greg White to talk about:• The planning challenges faced by companies trying to get ahead in a ‘VUCA’ world (Volatile, Uncertain, Complex and Ambiguous)• Why leading manufacturers like Michelin and Coca Cola Beverages Africa are turning to Demand Driven MRP (DDMRP) to optimize their supply chain management• How supply chain leaders can challenge the status quo by fusing together the relevant aspects of conventional MRP with the pull-based approaches of Lean and TOCAdditional LInks and Resouces:Learn more about Supply Chain Now: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeCheck out the 2022 Supply Chain and Procurement Awards: https://supplychainprocurementawards.com/Demand Driven Technologies Global Conference 2022: https://bit.ly/37UgwyiDemand Driven Technologies Resource Center: https://demanddriventech.com/resources/Global Upstate Conference on International Business and Foreign Affairs: https://upstateinternational.org/global-upstate-conference/This episode was hosted by Scott Luton and Greg White. For additional information, please visit our dedicated show page at: https://supplychainnow.com/overcoming-unfilled-promises-traditional-MRP-demand-driven-tech-864