Claire and Andrew Bowen, Coffee Shop Consultants, authors, "The Daily Grind"
Unlocking Your World of Creativity with guests, Claire and Andrew Bowen, a husband and wife team specializing in consulting for profitable coffee shops. Highlighting their book, "The Daily Grind: How to Open and Run a Coffee Shop that Makes Money."
Andrew and Claire's Facebook group
1. **Opening a Coffee Shop:**
- Discussing the perception of opening a coffee shop as an easy entry into the hospitality market.
- Highlighting the importance of making money in the coffee shop business.
2. Challenges in the Coffee Shop Business:
- Addressing misconceptions about the ease of opening a coffee shop.
- Emphasizing the significance of getting the basics and fundamentals right to avoid financial pitfalls.
3. Key Considerations for Coffee Shop Success:
- Exploring the concept of being famous for something and finding a unique selling proposition.
- Emphasizing the importance of understanding the target market and tailoring offerings accordingly.
4. Choosing the Right Location:
- Discussing the crucial role of location in the success of a coffee shop.
- Mentioning a 74-point checklist to analyze potential locations.
5. Hiring, Training, and Service:
- Addressing challenges in hiring and retaining good staff in the hospitality industry.
- Highlighting the importance of nurturing a positive workplace culture and providing excellent service.
Crafting the Book:
- Sharing insights into the writing process of "The Daily Grind," including the collaboration between Claire and Andrew.
- Acknowledging the support of a friend with an eye for detail who served as a proofreader.
- Discussing the decision-making process for considering the book complete and ready for publication.
Marketing and Future Plans:
- Sharing marketing strategies, including building an audience on LinkedIn and seeking reviews.
- Mentioning plans for a potential sequel to the book and leveraging existing content for future projects.
Words of Encouragement:
- Encouraging aspiring coffee shop owners to be clear on their goals, target market, and the end game.
- Emphasizing the importance of choosing the right business partner and establishing a partnership agreement.
Key Quotes:
1. "Be very clear on your why, what you want to do, what you're going to be famous for."
2. "Choose the right business partner. You want a yin and a yang. You want somebody to be opposite."
3. "We haven't had any deaths in our coffee shops, just some really stressful owners."