In this episode, we hear from 40-year veteran strength and conditioning coach, Rock Gullickson. Rock shares his path from collegiate strength and conditioning to the National Football League (NFL), including how weight room conversations have changed over the years as well as his thoughts on growth in the field today. Listen in to hear Rock connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on lessons and insights for an impactful coaching career. Connect with Rock via email at Rock-Ter79@hotmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscsShow Notes“I always liked the idea that you tell the guys, hey, we're going to help you get stronger. We are going to take you to levels that you haven't been before. We are going to push you. We are going to ask you to do things with a lot of energy and you need to bring that each day. And that you also have to have a willingness to work with us on your technique. And we'll film you. We'll watch you. We'll be right beside you. We'll motivate you. We'll encourage you.” 22:37 “More than ever, it's developing a relationship and an understanding and a trust that I'm taking it down this path. Because I want you to be bigger, faster, and stronger. I want you to be more healthy on the football field. I want you to be more explosive. I want you to run better.” 26:49 “For the young aspiring strength coach, I tell them that there's three things that go into your success. And number one is that you work hard at what you're doing and that people recognize that in you.” 38:24 “It's the it's the life lessons that you teach these young people. Because there's things that you have seen and done that, you should share it with these young people so that you teach them about life. And you teach them about their responsibilities and help them with their goals. But that's where the happiness comes.” 43:00