Where to Start with Facebook ads for Small Businesses feat. Meg Brunson

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Episode • Jul 26, 2018 • 30m

Today I’m chatting with Meg all about Facebook ads. You’ll want to take notes because every part of this interview is powerful.

Listen in as we talk about how to get started with Facebook ads, when boost a post, the power of video view ads, and so much more.

Quotes

The best way to ensure that you’re going to spend more money on the platform is for you to get what you want out of your ads. - Meg

I encourage everybody to take the Facebook blueprint courses… that will give you the basic introduction to what you need to know about Facebook ads. - Meg

If you have a website, get that pixel on your website. If if you’re not planning on running ads right now… get the pixel on there now because it retains data for up to 6 months. - Meg

Q4 is going to be the most expensive time to advertise on Facebook. - Meg

Map out your funnel! What’s the process that your ideal clients are going to take to get from where they are now to where they are a client. What types of ads are going to support you as they go through the funnel. - Meg

Video view ads currently generate the largest audiences at the lowest cost. You can get a video viewer for 1 - 3 cents per person into that audience. It’s a really inexpensive way to build an audience of people who are familiar with you. - Meg

Having the Pixel installed allows you to track the customer journey and you can see where people are falling off. - Meg

[Boosting Posts] is like the candy bar at the checkout aisle at the grocery store. You don’t need it… but here it is… 2 for a dollar! - Meg

Boosting posts is great if it’s part of your strategy. - Meg

Don’t just “boost” a post because Facebook is telling you that post is out performing 80% of the posts on your page. It’s not a good reason unless you have a strategy for what you’re going to do with that after the fact. - Meg

We really have to approach Facebook marketing and social media marketing the same way we’d approach any type of social interaction… it’s about keeping the social aspect in social media. - Meg

Links

Facebook IQ: https://www.facebook.com/iq/

Facebook Newsroom: https://newsroom.fb.com/

Facebook Media: https://www.facebook.com/facebookmedia/

Facebook Blueprint: https://www.facebookblueprint.com/

Connect with Meg

Website: https://www.megbrunson.com/

Business: https://eieiomarketing.com/

Facebook: https://www.facebook.com/TheMegBrunson/

Instagram: https://www.instagram.com/themegbrunson/

LinkedIn: https://www.linkedin.com/in/megbrunson/

Twitter: https://twitter.com/themegbrunson