Succeeding in business is a game of finding and being found, and that’s why personal branding is so important, and “your personal brand IS your business.” With a decade of experience in personal brand strategy & content development, Brittany Krystle was hands-on with some of the biggest personal brands online to grow their influence, including Gary Vaynerchuk, Marie Forleo & Tom Bilyeu.Since that time, she has taught thousands of entrepreneurial-minded visionaries how to position themselves online to achieve their goals and create the future they dream of. Her podcast, Beyond Influential, is all about giving you no-BS deeper level conversations, behind-the-scenes insights, and inspirational, actionable interviews from the most influential names across industries. Let’s dive in and learn from the best how to build a brand.Things you will learn in this episode: [00:01 - 07:14] Opening Segment  I introduce today’s guest, Brittany Krystle Bio  Be sure to check out guestio.com and start booking Brittany shares a bit of her background  Growing up outside of LA  A dream to be in the NBA as a kid  Pressured to pursue things like law - ‘safe path’ Learning how to work hard early on   Talking about the balance of enjoying your school years [07:15 - 20:00] That’s ‘Not Safe’  Brittany talks about doing what you love vs. pursuing a safe route  Resources available now  Being pushed towards safety  The value of having a gap between high school and college Brittany shares her journey through college and into her career  Straight from college to legal work  Working as a student during the recession  Looking around and realizing no one’s happy  Opening doors through the online space  Pursuing the unsafe route   A word from our sponsor [20:01 - 36:16] How to Build a Brand Brittany talks through her transition  Navigating through careers  A culture of fear  Getting a job with Gary V through a Tweet The positive experience working for Gary  Getting asked to do growth hacking  From early days to impacting branding  Pivoting out to find freedom  Looking for something remote  Trying to replicate the success  What Brittany learned about branding Everyone is human  The value of starting the podcast Being yourself and putting yourself out there  The importance of practicing what you advise  Giving a voice to the silent experts [36:17- 48:48] Closing Segment Who you know or what you know? Who you know and who knows it Finding and being found  Brittany shares about a relationship that propelled her forward  Podcasting guests The dinner that changed everything  Long term relationship building  ThE RaNdOm ROunD How to engage with Brittany  Links below Final words  Tweetable Quotes: “You being you is the key that unlocks these doors…” - Brittany Krystle “Sometimes the loudest people are the ones who know the least, my passion is to give the people who’ve actually been in the trenches… I love getting those people in front of audiences.” - Brittany Krystle“It’s a game of finding and being found, and that’s why personal branding is so important. It’s great to know all these things, but if nobody knows you know it, then what good is it?” - Brittany KrystleResources Mentioned:Beyond Influential PodcastConnect with Brittany on Instagram, Twitter, and LinkedIn. Check out https://www.brittanykrystle.com/ if you want more expert content strategies and brand insights.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices