Tricia Riggio and I are talking today about our Rep Programs! We realized that our industries are very different but our rep programs work the same way! It is all about building up your clientelle and utilizing the program to benefit you!
Key points of a rep program:
*To build a client base whether you are just starting out or have been in your industry for years
*To have trusting people who will help promote and refer you
*To have a partnership with a select few to utilize for different aspects within your industry.
Steps to creating a Rep Program
*Start a conversation with people you trust and tell them what you are wanting to do.
*Create an application that you can get specific with when it comes to what you are looking for
*Be specific on your needs and requirements
*Offer your services in return for promoting your business
*You can always tweak things that don't seem to be working within the program
For me as a photographer, I couldn't be IN the high schools so I had to find the clients who were! My senior reps would then talk with their friends to refer me!
For Tricia as a hairstylist, she wanted to work on real people versus her mannequins to learn new techniques. In turn, her reps would help share the content Tricia would create with them and would refer her because they loved what was created on their hair.
Whatever the industry, the program can be tweaked to suit! If you are looking to increase business, this is a perfect way to start!