This serial entrepreneur built her firm, French Press Public Relations, after launching two start ups of her own. Candice shares her insights on how building a service-oriented ethos can take some of the ‘ick’ out of personal branding, the value of choosing which social media platforms to invest in, and the editing required to tell your brand’s story. Follow Candice on IG @frenchpress.pr. If you liked this episode, listen to UNSTUCK: How PR Pro Lissette M. Rios Connects the Dots and How Ana Flores Is Helping Latinas Grow. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.