How Does Google Work : From Strings To Things - Understand a Search Engine for Advanced SEO
The move from strings to things was inevitable for Google, the Search Engine.
I talk a lot about the importance of entities for SEO with my special guest Bill Slawski.
The concept of keyword is very basic. We need to understand how to explore a topic and become relevant around entities. In this podcast, Bill Slawski and I go back in history to explain the history of Search Engine Optimization and the evolution of Google.
Today, we discuss a major upgrade in the Google algorithms, which improved how the search engine can understand things.
If you claim to practice Advanced SEO, you must understand how a Search Engine works. This is the goal of this special series of podcasts with Bill Slawski from https://www.seobythesea.com/ and https://gofishdigital.com/
The best way to find Bill is on Twitter https://twitter.com/bill_slawski
The SEO Stories series goes through the history of Search by those who made it.
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Laurent's Stuff :
http://www.frenchtouchseo.com/
https://twitter.com/laurentbourelly
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Bill's Stuff :