Here's the "What Why What Formula post: https://doyouevenblog.com/what-why-what-formula/

What is your blog about?

Why should we follow you (as opposed to all the other blogs in your niche?)

What's in it for ME (to follow you?)

You must, must, MUST tell every website visitor these three things.

----- This podcast is sponsored by Freshbooks! -----

They've hooked my audience up with an extended 30-day free trial, found here: http://freshbooks.com/doyouevenblog

Just enter "Do You Even Blog" in the "how did you hear about us?" section.

It's thanks to Freshbooks that this podcast is possible--so go show them some love! It's also a fantastic product for online businesses and/or freelancers.