During episode 335, host David Erickson interviews his co-host B.L. Ochman to kick off the Beyond Social Media Show interview series of episodes. In addition to co-hosting this podcast, B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings. B.L. creates ROI-focused strategies and campaigns that build traffic and sales; writing long and short form web content; social media profiles, blogs, newsletters, emails and press releases, website copy; videos and podcasts. David and B.L. discuss her marketing career and experiences, her advice for young marketing professionals, as well as some personal things listeners may not know about her. Video, Show Notes & Links: https://beyondsocialmediashow.com/335 Connect with the show on social media Subscribe to the weekly eNewsletter