Dejan Mladenovski with Jason Barnard at DMA Melbourne Dejan Mladenovski talks to Jason Barnard about affiliate marketing.... with a white hat on. Lovely conversation that gets me (back) on board with affiliate marketing. https://www.youtube.com/watch?v=1xU3rZUJD_w For his current project Dejan never even thought about using a PBN network, nor bought a link... he got hit by Penguin back in the day and he knows how much that hurts. He's found a great niche - he creates an independent overview of the construction permit situation in Sydney. He creates quality, content that is truly helpful to his audience, ranks #1, attracts 25,000 visits a month and gets revenue from affiliate sales of products and services that are useful. And apparently he has only 10% of the market in a niche market in just one city in Australia... the opportunity just in Sydney is enormous. Thinks about that across Australia, then the world... makes my eyes water :) Quite surprisingly, we end talking about relationships, communities, and offline when doing online marketing (affiliate or not). if you want to rank #1 on Google ask yourself "would someone recommend you".... because that is essentially what Google is doing - recommending you to it's clients. Brilliant.