Many people mistakenly interchange "money" and "value." However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote "money is an echo of value." Get the show notes for 114 | Money Is An Echo Of Value With Bob Burg Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @BobBurg #Value #Money #Episode114 #Podcasts Give Leaders in the Trenches a review on iTunes!