547: What’s Coming Next Rich Schefren, Strategic Profits
– The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 547 Rich Schefren
Rich Schefren is the Founder and President of Strategic Profits, and the "coach to the Internet Gurus." After graduating from Case Western Reserve University, summa cum laude as an accounting major, Rich was recruited by Arthur Anderson's Strategic Planning Division. There he garnered several awards and then jumped at the opportunity to take over his family's struggling clothing business. When Rich turned that business into Soho's hottest eclectic clothing boutique, with loyal customers like Prince and Uma Thurman, he was hooked on being an entrepreneur.
Through his unique marketing ideas, the business had revenue growth from $1.5 to over $6.5 million in just three years. Next Rich invested $7500 to create a hypnosis center which expanded to multiple locations and generated over $7 Million a year, within four years. Rich then wanted to share his success secrets and developed a program for other hypnosis centers to achieve the success he had. When he made $287,000 in one week selling the program, he knew he was on to something big. Rich parlayed his offline successes and marketing prowess into an information product business.
Over the next 2 years he established joint ventures with the major online marketing players that generated in excess of $4 million in revenue. Many of these marketers secretly sought his advice to help them turn their businesses into profit-producing powerhouses. His passion was ignited to share what he'd learned with all struggling internet marketers who wanted to build real businesses and freer lives. That's when Strategic Profits came to be.
Listen to this illuminating Sharkpreneur episode with Rich Schefren about what’s coming next for businesses.
Here are some of the beneficial topics covered on this week’s show:
How COVID-19 allowed for direct response marketing to be really effective.
Why clubhouse rooms have become so popular with business owners.
How every big breakthrough in direct response came from a change in format.
Why new formats make it easier direct response marketers to make a sale.
How 51% of traffic from Google search doesn’t leave Google.
Connect with Rich:
Guest Contact Info
@richschefren
@therealrichschefren
facebook.com/InternetBusinessTalk
linkedin.com/in/rich-schefren-4945471
Links Mentioned:
strategicprofits.com/rich
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