#682 If you're trying to build a brand using short-form videos, I'm worried about you. This goes against most of the advice you'll hear, but I'm taking a stand because long-form content is a much better way to build a loyal audience. In this session, I want to walk you through the thought process and experiences that have led to this conclusion. In fact, I recently spoke on stage at Social Media Marketing World on this topic, and the feedback has been incredible. You see, Shorts are a lot like eating snacks that ultimately leave you unsatisfied. Is that what we want to provide as content creators? I want to be the chef at a restaurant where you sit down for an unforgettable experience. That's what future superfans are more attracted to! So join me today as I make the case for long-form content at a time when everyone else is falling short! Show notes and more at SmartPassiveIncome.com/session682.

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