As much as you wish it was, marketing is not a math equation. It's not even a science. And thinking it is, is an outdated idea that you need to unlearn ASAP. Marketing is an art. And the fact that comes along with that truth is that everything you do can't be measured with hard quantitative data. The real results come when you look deep into the qualitative data that helps you understand your customers. In this episode, we dive into what you need to do to unlearn the old and how to measure what really matters.