“Like a toothbrush for the brain” – meet your new bedtime routine. Yes, it's a gadget but according to Tim Rosa, the company's CEO and my guest today, Somnee Sleep passes the "mom test," meaning if his mom can make sense of it, anyone can. Co-founded by renowned sleep expert Dr. Matt Walker, PhD, Somnee is on a mission to help everyone sleep better through personalized neuroscience. Backed by 22 clinical studies, 24 patents, and a 3+ year sleep study, Somnee has pioneered the integration of sleep lab-grade technology into a comfortable wearable headband for at-home use. It’s proven to help your brain naturally fall asleep twice as fast, stay asleep over 30 minutes longer, and reduce tossing and turning by a third.Tim Rosa has over 20 years of experience in consumer and enterprise marketing, business management, and launching world-class brands, products, and services. Tim served as the CMO at Fitbit, where he was pivotal in establishing the category of connected health and fitness wearable products. Tim has advised or worked for Electronic Arts, 2K Sports, ESPN Videogames, and Jasper Health. We discuss:Sleep cannot be tracked as accurately from the wrist or the finger as from above the neck – enter: the Somnee headbandSomnee is a revolution in sleep wearables – the only device to both track AND treat your sleep, addressing both sleep latency (falling asleep) AND sleep maintenance (staying asleep), and outperforming both melatonin AND ambien in improving sleep qualityThe future of “Electric Medicine” - the goal to offer Somnee as a prescriptionPatients with PTSD, anxiety, veterans, have all reaped benefits from this technologyThe only sleep technology to ever qualify for the NBA launchpad platformIn 2011, the first study to directly study sleep’s influence on athletic basketball performance revealed that extending sleep improved sprint times (-4.3%), shooting accuracy for free throws and 3-pointers (+9%), reaction time, and self-reported physical and mental well-being. Since then, further research has supported sleep’s importance in cardiovascular health, lean muscle mass growth and repair, and endurance.RESOURCES:somneesleep.com @somneesleep*************************************************************************Big news: I wrote a book! Tuning Up: A Healthy Tweak-A-Week For Your Journey on the Highway To Well is available now! Check it out here. Want more goodies? Get a weekly dose of wellness wisdom in your inbox, subscribe to the All Too Well newsletter. It's free!Follow: @alltoowellbyericaWork: www.ericahuss.com