Starting or managing a successful business requires two things that seem in conflict: Understanding your "numbers" (cost, revenue, profit margins, conversion rate, churn, market share, ROI, etc...) to correctly manage the day-to-day operations of your business vs. guiding your business with long-term vision (value proposition, position, passion, customer first attitudes, doing the right thing regardless of return, ethical decision making, investment, etc...) not based on daily economics but the long game of brand, reputation, customer loyalty and sustainability.

How do you balance understanding and activating specific ROI vs. steady, big-picture dedication to mission guided by well-developed strategy, processes and protocols for achieving goals and objectives? What's more important: ROI - Return On Investment or ROIA - the Reality Of It All? When do you follow the numbers, and when do you rely on something more significant for direction? Let's talk about it.

This long-form audio-only podcast, posted on the last Monday of every month, is an opportunity to dive deep into the issues that challenge all entrepreneurs, business owners, career builders and decision-makers. "How to balance what seems to be contradictory viewpoints" in business and personal life. More than just work/life balance, we examine a variety of "this or that" scenarios.

Thanks for listening to episode 23 of 24 in the “Professional Balance” bonus content series of the Saturday Morning Hustle podcast. I will be back next month with a new topic and a new podcast every Saturday with Hustle and Motivation advice from the office while the competition is still sleeping. Please subscribe, leave a review and comment on social media about what balance issues you would like to hear discussed on this series. www.SaturdayMorningHustle.com