Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.

They discuss

• The future of intent data
• ABM in 2024
• The importance of unique positioning
• Marketing in industries like packaging and logistics
• How to stand out in a crowded market

Timestamps

• (00:00) - - Intro
• (06:42) - - Embracing Timeless Marketing Principles
• (08:41) - - The Impact of Positioning on Marketing
• (13:38) - - Adapting to Remote Work
• (16:28) - - Identifying early-stage problems and solutions
• (19:35) - - Decoding Intent Data in B2B Marketing
• (23:16) - - Regulation and Data Privacy in Advertising Platforms
• (29:29) - - Strategies for Meaningful Outreach Using Intent Data
• (30:17) - - Redefining ABM: Back to Basics
• (36:30) - - Focused Sales Strategy: Quality Over Quantity
• (37:22) - - ABM: Leveraging Your Network
• (41:24) - - The Naming Challenge in Branding
• (45:25) - - The Power of Execution Over Strategy

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