How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping

How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising

Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams

Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)

B2B Website Optimization: Real Examples and Live Feedback

6 Steps to Building a Customer Insights Program with Shoshana Kordova

Cold Email: Lessons from Real Outbound Campaigns in 2025

The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei

The Lead Nurture Email Playbook: What Works and What Doesn’t

Fixing the Disconnect Between Marketing and Sales with Talya Heller

B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)

High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025

The Quiet Shift: How B2B Teams are Winning Post-SEO

Email Marketing Breakdown: How to Cut Through the Noise in 2025

Video in B2B: What Works, What Doesn’t, and Where to Start

How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)

How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)

B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong

The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success

The 7 Marketing Metrics Every B2B Leader Should Report On

Mastering Messaging, Copy, and Clarity with Emma Stratton

Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale)

How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf)

Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing

LinkedIn Ads & Strategy for B2B with Anthony Blatner

The B2B Event Playbook: Building Revenue-Driving Events in 2025

What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words

Content, Community, and Building a 200,000+ B2B Audience with Dave

How to Fix Your SEO Strategy

Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage

How To Build a High Converting Product Page

Win/Loss Analysis: How to Turn Customer Insights Into Revenue

New On-Demand Training: AI Playbooks for B2B Marketers

Strategies for Building a High-Converting B2B Homepage

#219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems

#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

#217: Marketing Leadership | Why Product Marketing is the Foundation of Great Marketing Leadership with Jessica Andrews, VP of Marketing at Copper

#216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)

#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns

#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns

#213: Community | B2B Community Growth Strategies with Matthew Carnevale on the Direct Podcast

#212: Marketing Leadership | Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow

#211: Growth | The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto

#210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)

#209: Content | B2B Content Strategy, Distribution Tactics, and Organic Social with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

#208: Drive | How To Build A B2B Community with Dan Cmejla, B2B Community Expert

#207: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro

#204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team

#203: Strategy | Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)

#202: Marketing Leadership | How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO at GoTo

#201: Paid Spend | Mastering B2B Paid Spend: A 2025 Roadmap for Marketers with John Short, CEO of Compound Growth Marketing and Kym Parker, SVP of Media Strategy

The Secret Behind My Best Ad Ever: Raw Social Proof (Micro-Lesson)

#200: Drive | Create Once, Distribute Forever: Content Marketing & Distribution with Ross Simmonds, Founder of CEO at Foundation & Distribution.ai

#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

How to Capture Attention Instantly - The Billboard Test Explained: (Micro-Lesson)

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

#197: Strategy | How to Build a Marketing Plan and Get It Approved for 2025 with Rowan Tonkin, CMO at Planful

#196: Drive | LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know with Devin Reed, Founder of The Reeder

#195: Marketing Leadership | Paddle CMO Andrew Davies on The First Principles of B2B Marketing

How to Think About Strategy in B2B Marketing: B2B Marketing Micro-Lesson

#194: Drive | How to Say No to Your CEO with Natalie Marcotullio, Head of Growth and Operations at Navattic

#193: Growth | From Comms at Zoom to Marketing Leader at Neat, with Priscilla Barolo, Head of Marketing at Neat

#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

#191: Drive | How To Measure Your Marketing Efforts with Pranav Piyush, Co-Founder & CEO of Paramark

How To Craft A Hook That Grabs Attention Instantly: B2B Marketing Micro-Lesson

#190: Strategy | Doing Marketing in a Sales-Led Organization with Taylor Udell, Head of Growth at Champify

#189: Product Marketing | Are Product Marketers Actually Marketers? with We're Not Marketer's Podcast

B2B Marketing Micro-Lesson: How to Drive Urgency—And Why You Can't Fake It

#188: Drive | What Makes a Great CMO/VP in B2B Marketing: Panel with Peter Mahoney, CCO of GoTO, Amrita Mathur, VP Marketing of Zapier, and Tara Robertson, CMO of Bitly

#187: Growth | Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

B2B Marketing Micro-Lesson: Why Every B2B Marketing Email Should Have Just One Call to Action

#186: Strategy | How to Simplify ABM with Mason Cosby, Founder of Scrappy ABM

#185: Content | We audited 40 B2B Landing Pages – Here’s What Stood Out with Tas Bober, Founder of Delphium Solutions and Matthew Carnevale, Marketing Manager at Exit Five

#184: Brand | How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount

#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

#182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak

New from Exit Five: Announcing the Ultimate Roast of B2B Websites

#181: Content | B2B Copywriting 101 with Will Hoekenga, Founder of Six Words Studio

#180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay

#179: Growth | How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

#178: Website Teardown | Breaking Down the Best Website Experiences in 2024 with Natalie Marcotullio, Head of Growth at Navattic

New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator

#177: Brand | Startup Brand Building with Ari Yablok, Head of Brand at Island

#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

#175: Strategy | Enterprise Pipeline Growth and Channel Optimization Strategies with Ruth Zive, 3x CMO and Current CMO at LivePerson

#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co

#173: Strategy | Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team with Shane Murphy, CMO of Webflow

#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

#171: Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound

#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman

#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis

#164: Content | Why Better Marketing Starts With Sales with Adam Goyette

#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor

#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh

#160: Career | Remote Work Loneliness, Embracing Change, and Giving & Receiving Feedback with Kara Hardin

#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso

#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

#150: ABM | What ABM Isn’t – Some Huge Misconceptions of ABM, and What Works in 2024 (with Christopher Rack)

#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

#148: Strategy | Will AI Impact SEO, Are Sales and Marketing Converging, The Timeless Principles of Marketing (With John Short)

#147: Inside Exit Five | Behind The Scenes Launching Our First Event and Exit Five's Recent Growth

#146: Strategy | Community Building with Greg Isenberg

#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada

#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush

#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event

#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

We're Hiring for Content Marketing at Exit Five (Details Here)

#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand

#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)

#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)

#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)

#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5

#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)

#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)

#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)

#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches

#132: Growth | B2B Website Conversion Tactics with Talia Wolf

#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist

#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)

#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B

#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)

#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)

#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)

#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger)

#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of PlannerPal)

#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)

#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)

#118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at Hightouch)

#117: Career | When to Make a Move, Negotiating Offers, and Working with Recruiters (with Kelly Gordon and Matthew Kanter from Creative People)

Exit Five Anthem feat. Ding Zheng, Jeff Porter

#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)

#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)

#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)

#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)

#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024

#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

#110: What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk

#109: Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

#108: Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)

#107: Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

#106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing

#105: Content | 100% Organic Marketing Strategies, How Three Marketers Use Content To Drive Revenue

#104: SEO Questions Answered, Blogging, and The Right Way To Use AI For SEO

#103: B2B Marketing at Strava with Jonny Ross

#102: Partner Marketing at Zapier (with Miranda Babbitt)

#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

#100: Dave and Friends (feat. Kaylee Edmondson, Lashay Lewis, Tas Bober, Tim Davidson)

#99: Why Partner Marketing Is So Hot Right Now, ABM Tactics, and $100k+ Salaries (with John Short, Founder & CEO Compound Growth Marketing)

#98: The Role of Digital Marketing, B2B Website Mistakes, and How to Grow Your Salary as an Employee (with Tas Bober)

#97: April Dunford - Positioning, Differentiation, Lessons from 200+ B2B Sales Pitches, and How To Do It Right

#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful)

#95: The Role of AI in B2B Sales & Marketing and How To Futureproof Your Job (with Reid Robinson, Lead Product Manager for AI at Zapier)

#94: Product Marketing and Career Coaching with Yi Lin Pei

#93: My Story From Marketing Manager to CMO, Building Exit Five, and Life Beyond Marketing (Interview with Dave and GTMfund's Scott Barker)

#92: Content Strategy, B2B SEO in 2023, and Category Creation Content with Mitch Briggs (SEO Success Manager at Demandwell)

#91: Mental Health, Managing Stress, Work/Life Balance, Productivity Guilt and more with Kara Hardin (CEO of The Practice Lab)

#90: Career Growth, Riding The Wave at a High-Growth Startup, Marketing Experiments and more with Danny Schreiber (Sr. Biz Ops Manager at Zapier)

#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)

#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

#87: The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

#86: Practical Use Cases for AI in Marketing Today - with VMWare, Jasper, Tomorrow.io

#85: A Message for B2B Marketers - Hang In There

#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

#83: Behind Zapier's Content Marketing Machine (with Lane Scott Jones, Head of Content Marketing)

#82: What Does a Great CMO Do? with Jon Miller (CMO at Demandbase; Co-Founder of Marketo & Engagio)

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

#80: Inside Exit Five - Why We Moved Off Facebook & Lessons from Building an Online Community

#79: AI and Marketing (with Austin Distel, Head of Marketing Innovation at Jasper)

#78: The Role of Product Marketing (with Jeff Hardison, Head of Product Marketing at Calendly)

#77: Marketing In A Down Economy - What Can You Do To Drive Growth? (with Margaret Kelsey, Jason Widup, Shauntle Barley)

#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

#74: Dave Kellogg - Traits of a High Performing CMO

#73: Recorded Future CMO Tom Wentworth - Growing Past $250M ARR in Cybersecurity, Hiring Journalists, No Agencies, & Why You Need Middle Management To Scale

#72: Mental Health & Finding Meaning at Work - with Kara Hardin (CEO, The Practice Lab)

#71: B2B Content Strategy (with Lashay Lewis)

#70: Allison Whalen - This CEO Crushes It On LinkedIn & Is Building Her Founder Brand To Grow Revenue

#69: Reporting To The CEO - 5 Things Marketers Should Know

#68: Bobby Pinero - CEO of Equals & Intercom's Former Head of Finance & Analytics

#67: Generative AI - with Samyutha Reddy & CJ Donio from Jasper

#66: Managing Burnout & How To Get Unstuck in Your Career (with Hana Jacover)

#65: Mistakes & Learnings as a Marketing Leader (Loretta Jones, VP Growth, Acceldata, Shauntle Barley, Director of Marketing, Demandwell, Anthony Kennada, CEO, AudiencePlus)

#64: An interview with Dave on career path, joining a startup, side projects & more

#63: Brand Marketing with Stephanie Donily (Director, Corporate Marketing at Zapier)

#62: Chad Knipschild - Navy Veteran to Product Marketer

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

#60: From Building an Audience to Launching a SaaS Company - Adam Schoenfeld (CEO at KeyPlay.io) & Camille Trent (Director of Content & Community at Peersignal.org)

#59: Story is Strategy - The Power of Product Positioning

#58: SEO - Exit Five Live - Ask Us Anything About SEO (Betsy Koliba, Mitch Briggs from Demandwell)

#57: How to Create Memorable Content (with Obaid Durrani & Todd Clouser)

#56: Amrita Mathur (VP Marketing, Superside) - $0 to $30M ARR in three years, marketing team structure, when to exploit vs explore

#55: LinkedIn Followers / Vanity Metrics

#54: AI Content - with Meghan Anderson, VP Marketing at Jasper

#53: Building the career resource for content marketers with Superpath creator Jimmy Daly

#52: How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

#51: Want to grow your career faster? Be an early adopter

#50: Why Constraints & Guardrails Are Good For Your Marketing

#49: ABM (Account-Based Marketing) Overview

#48: B2B marketing heading into 2023, growing your career in a down economy, continuing to bet on LinkedIn organic & more with John Short (Founder & CEO Compound Growth Marketing)

#47: Holiday Special: What Parents Talk About Reunion with Dave & Lya

#46: Outside of Work: Running, Boston Marathon, and Sports Radio with Tim McKone

#45: Running product marketing globally at $100M+ ARR, working with field sales, and more with Eyal Webber-Zvik, VP Product Marketing at Cato Networks

#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

#43: 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

#41: Building your 2023 marketing plan with Peter Mahoney (CEO at Plannuh)

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

#38: 6sense CMO Latane Conant on growing 100% YoY for the last four years, winning through operational excellence, account-based marketing, and more.

#37: Win/Loss Analysis, why people buy, why they leave, and fixing leaks in your funnel

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

Marketing budget benchmarks, SaaStr 2022, thought leadership, where to start with demand gen programs, why everyone is talking about community & more

April Dunford on Marketing Strategy and Positioning Yourself to Win

Think Like A Media Company (30 Minute Marketing Strategy Discussion)

Gong CMO Udi Ledergor, 5x Marketing Leader at B2B Startups

The Future of Events, Digital Events, and Founder Marketing Lessons with Goldcast CEO Palash Soni

Buying Shopify Apps, Seeking Wisdom, Startup Marketing Lessons (with Henry Johnson)

Making LinkedIn Work -- with Daniel Murray creator of The Marketing Millennials

Chris Walker, CEO, Refine Labs

Mailbag! Answering B2B Marketing Questions From The Community

Demystifying SEO For B2B Marketers In 2022

Tips To Do Marketing The Sales Team Loves (Live Q&A)

Product-Led Growth with Breezy Beaumont & Andrew Capland

Sarah-Beth Anders, SVP Marketing at Guild Education

Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)

Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy

Why Company Strategy Drives Your Marketing Strategy

Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei

B2B community building + how dbt Labs built a 25,000+ member community with Janessa Lantz, VP of Marketing

What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche

Internal Marketing & What The CEO Really Wants From The Marketing Team

B2B Demand Gen with Kaylee Edmondson (brightwheel, Chili Piper)

Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews

How's Your Comp Package? Startup Marketing Compensation Explained (with Emily Kramer and Kathleen Estreich from MKT1)

How To Grow Your Audience On LinkedIn

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads

2x CMO Sydney Sloan on helping Salesloft grow from $15M-$100M, Salesloft vs. Outreach vs. Clari, stunts, predictable revenue, managing the budget, managing your career in B2B marketing

Story is Strategy

Building a B2B Marketing Strategy That Will Actually Work

Is The CEO Getting In The Way of The Right Company Story?

Live Q&A from December 2021

#04: The Path To CMO

#03: B2B Brand Strategy + Measurement

#02: My New Company + Writing Your Tagline

#01: I Quit My Job. Here's What I'm Doing Next.