4 key points to consider before you integrate emerging technologies into your traditional marketing platforms to ensure successful communications.
There are over 8,000 martech platforms, so it's important to think about these 4 key points before integrating emerging platforms into a legacy communications structure. I share here on the interplay of audience, platforms and content and the need to determine the objectives of the communication. I share examples of Tesla and Singapore Airlines, and mention a number of technologies which I've already covered in earlier podcasts including:
bonjoro
gathervoices
vimeo
contentsamurai - now Vidnami
clicksend & twilio
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