Dare Jennings founded the iconic, irreverent and highly collectible Aussie surf-brand Mambo, which he sold in 2000, made a lot of coin and moved on to his next endeavor, Deus ex Machina, where he combined his love of motorbikes, surfing, and music, to create a business that has stores in Australia, America, Asia, Europe and Africa. So sit back as Dare chats with host Tim Reid about how he uses culture to build incredible, sustainable, and loved businesses. And most importantly, why trying to be everything to everyone is a wonderful recipe for failure.

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