Will “Verified” Downloads Ruin Podcast Advertising?
Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing.
Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation.
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Mentioned In This Episode
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Time Stamps
00:01:40 - Opening
00:02:18 - Apple Stats Evaporates 30% Of Your Downloads
00:05:47 - Trying Not to Get Sued
00:07:45 - How This Service Works
00:09:26 - Does Your Player Preload?
00:11:51 - The Terms You Need to Understand
00:12:42 - Power Rant: Do Your Job
00:14:57 - Make Yourself Look Good By Comparing Yourself to Something Bad
00:16:47 - Enter Attribution
00:17:30 - Working on Auto Follows
00:18:56 - It's Not Fake?
00:19:54 - How Did You Get My Information?
00:20:12 - Admission of Preloading/Buffering
00:21:23 - All About the Data
00:22:57 - Retargeting Equals More Ad Spend
00:23:38 - Verified Downloads Are Not Good Enough
00:24:09 - The Purpose of This Company
00:24:31 - A Specific Case
00:25:41 - Retention Numbers
00:26:18 - Cost Per Listener
00:27:07 - History Lesson: Twitterbombing
00:28:39 - The Takeaways
00:32:50 - Other Bad Stats
00:33:57 - My YouTube Shorts Stat
00:34:45 - Question of the Month
Bloopers
This episode originated at www.schoolofpodcasting.com/915