On this episode of On Purpose, I sat down with South-Asian beauty entrepreneur, the founder and CEO of Live Tinted—Deepica Mutyala.

Deepica shares what it takes to start a multicultural community about beauty and culture. We cover everything from harnessing work ethic during your off-hours to dealing with perfectionist tendencies.

She also shares what it’s like to grow up with immigrant parents, and how that shaped her career from a young age. Tune in to this conversation to learn more about Deepica and her uniquely profound perspective

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