On this podcast episode I talk about something that from the guy that taught me real estate - my mentor Ben. It's the concept of urgency and how when you spot a deal you need to have the sense of urgency to understand what you have and lock it up before someone else does. I like to use the analogy of a lion in the wild. If a lion has not eaten for weeks and it spots a deer then it doesn't think to itself hmmm should I eat. No it pounces on the deer and it eats. If you are a real estate investor and you see a smoking hot deal you should't be going hmmm is that a deal. You should be pouncing on it. Hence the term "you eat what you kill".