Barcelona welcomes millions, but overtourism is reshaping the city. Crowded streets, rising rents, and tension with locals.

Morvan Le Boulanger has seen it firsthand: he’s managed sustainability across 600+ rentals, handled large-scale operations, and helped drive change at city level.

In this episode, Morvan explains why 15% of Barcelona’s economy depends on tourism, yet 85% does not and what that means for city life. He compares Barcelona to Vienna, where strong urban planning and public housing help locals feel at home, even as 7 million visitors arrive every year.

What’s the way forward? Smarter planning, spreading visitors beyond the city center, and building networks where businesses and communities learn from each other. Morvan shares what’s working, where Barcelona can improve, and practical ideas for cities everywhere facing overtourism.

Episode out now. Available on all podcast streaming platforms and on YouTube .

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