Minter Dialogue Episode #358

Maria Garrido is SVP of Vivendi, in charge of the Brand Marketing practice. She's also Global Chief Insights and Analytics Officer for the Havas Group, and champion of the Meaningful Brands global study. In this conversation, we discuss some of the  important findings in the study, the impact of meaningfulness for brands, how to bring and measure it? What are the limits and challenges of bringing meaningfulness into a business? How does Havas bring its own meaningfulness. 

In this conversation with Maria, we discuss the notion of meaningfulness, why it's important to us on a personal level, and how it's strategic for brands today and tomorrow. We'll explore the Havas Meaningfulness Survey they've been doing for the last ten years and the underlying lessons and evolutions. How much meaningfulness should you be looking to add into your brand, how to do it and how adding meaningfulness can differ between a start-up up through a multinational with a portfolio of brands.  

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