Learn about the new NSCA Strongman Special Interest Group (SIG) from strength and conditioning coach, Heidi Campo. Campo talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about her path in strength and conditioning that ran from bodybuilding and powerlifting to becoming a strongman competitor. Campo discusses her experiences spending the winter in Iceland at the “Nest of Giants” with four-time World’s Strongest Man, Magnus Ver Magnusson, and how camaraderie in the sport ignited an even stronger passion for her work as a coach. This episode also discusses how strongman is not just for elite competitors, and how training concepts and methods from the sport can be integrated across all levels of athleticism, multiple sports, and for clients of any age.    You can reach out to Heidi on Instagram: @muscleyogi or by email at heidi@coachbta.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs   Join the NSCA Strongman Special Interest Group to continue the conversation and learn more.Show Notes“It didn't matter if I was training for the Arnold, or if I was brand new. I was just the same as them. And that's something that really ignited my passion for it, was just the absolute level of camaraderie that I found in the sport.” 7:15 “Strongman is the ultimate functional training. It's going to improve longevity for life. Moving, loading, carrying. We move sideways, front and back. We move things. We're moving forward with heavy things on our back, carrying heavy things. Farmers carries at our side. It's incredibly dynamic.” 18:24 “When they feel that level of accomplishment of something so primal as just picking up a boulder, it does things for their confidence that is I don't have the words for it. It's amazing what it can do for them.” 21:20