Branding & packaging design for Pattern hair products & the issues faced by FMCG brands with being different.

Always be seen to do something different and never be afraid to be bold with your packaging design!

Many personal care and cosmetic brands follow a very stale and characterless approach to their pack design. The shelves in these sectors are strewn with examples of just type, on a single coloured background, so it’s refreshing to see brands in this area do something a little different.

(All comments are taken from my LinkedIn page and voiced on the podcast by actors) Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠https://www.linkedin.com/in/alangilbody/⁠ Slice Design Company website ⁠https://slicedesign.co.uk⁠