In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Culture Designer of Spoke and Wheel, Alla Weinberg.   As we spend a significant amount of time in our workplaces, creating an environment that is safe, inclusive, and empowering is essential. Alla Weinberg, CEO, and culture designer of Spoke and Wheel, discussed the importance of designing cultures of safety that empower people in the workplace. Alla highlighted that many business problems stem from a culture rather than a tactical or execution issue. She emphasized that between 50% and 70% of change, initiatives fail because executives must pay attention to the culture and bring their people along. Therefore, it is essential to create a culture where people feel safe to speak up, especially those from marginalized groups. Alla believes that psychological safety is the foundation of any culture, whether it's equitable, inclusive, innovative, or feedback-oriented. She works with clients on a longer-term basis, typically in three-month sprints, to map out their current and target cultures and make operational changes to achieve their goals.   About Alla Weinberg: Alla is a renowned culture designer and work relationship coach. Leveraging her design background and principles of neuroscience and positive psychology, she works with business leaders globally to create safe, trust-based workplace cultures. She incorporates 40 years of Gottman Institute relationship research in her unique approach. Weinberg offers team training, work relationship coaching, and culture design solutions. In team training, she imparts vital interpersonal skills. Through coaching, she aids in actualizing ideal team dynamics by setting goals and building trust. Her culture design fosters healthy relationships that yield emotionally, physically, and psychologically safe workplaces, thus boosting employee satisfaction and corporate profitability.   About Spoke and Wheel: ​​Spoke and Wheel is a pioneering firm that fosters exceptional relationships within companies. They believe that robust relationships form the cornerstone of successful businesses. Their services include virtual team training, coaching, and facilitation, providing teams with the necessary tools to grow, communicate, connect, and innovate. Key offerings include guidance during transition periods, fostering a safe work environment, facilitating courageous conversations, and nurturing the development of team leaders. They aim to instigate transformative changes in how teams relate to each other, driving increased effectiveness and productivity in the workplace. By enabling more meaningful connections, Spoke and Wheel is revolutionizing team dynamics.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Spoke and Wheel website at https://www.spokeandwheel.co/ Check out Spoke and Wheel on Linkedin at https://www.linkedin.com/company/spokeandwheel/ Check out Spoke and Wheel on Instagram www.instagram.com/culture_of_safety Check out Spoke and Wheel on Twitter at https://twitter.com/iamallaw Check out Alla Weinberg on LinkedIn at https://www.linkedin.com/in/allaweinberg/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.