In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Executive Coach & Speaker, Dan Gordon. A fascinating concept that Coach Dan introduced was the idea of a "qualified no." This is when a prospect declines your offer with a valid reason that keeps the door open for future engagement. It's not the end of the conversation; it's an invitation to stay connected and revisit the opportunity when the time is right. The importance of maintaining a connection with prospects, even after a "no," cannot be overstated. Coach Dan advised that we should always leave the lines of communication open. This means following up, providing additional value, and showing that you're still interested in their success, regardless of whether they've made a purchase. One of the critical takeaways Coach Dan shared is the importance of empathy in sales. He stressed that to connect with our prospects truly, we must first understand their fears and hesitations. It's not just about pushing a product or service; it's about listening to their concerns and addressing them head-on. Coach Dan also highlighted the significance of relentless service. In a world where everyone is selling something, the differentiator is often how much you're willing to go above and beyond for your clients. This means not only meeting their expectations but exceeding them whenever possible. Key Points from the Episode: Authentic selling and building connections with potential clients Understanding and addressing the fears and hesitations of prospects The value of relentless service and asking The concept of a "qualified no" The importance of staying connected with prospects About Dan Gordon: Dan Gordon, an executive coach and speaker, has carved a niche in empowering entrepreneurs to harness their inherent 'superpowers.' He believes everyone has unique abilities, often unrecognized, that can drive remarkable success. His approach revolves around the concept that entrepreneurs naturally confront challenges and fears others shy away from, demonstrating a rare courage and resilience. Gordon has dedicated himself to guiding thousands of entrepreneurs for over twenty years. His coaching focuses on amplifying these inherent strengths, enabling individuals to realize and utilize their full potential. His methods are tailored to help entrepreneurs achieve success more rapidly and effectively than they might. Gordon's philosophy centers on the idea that entrepreneurial courage and the willingness to face potential failure are skills and unique qualities that set individuals apart. By fostering these traits, he aids his clients in recognizing their unique abilities and leveraging them for more significant personal and professional achievements. Tweetable Moments: 04:20 - "Nobody wants to buy a fire extinguisher when everything's fine. You always want the thing when you need it the least." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Dan Gordon Enterprise, LLC website at https://dangordonenterprise.com/coaching/ Check out Dan Gordon Enterprise, LLC on LinkedIn at https://www.linkedin.com/company/dangordonenterprise/ Check out Dan Gordon Enterprise, LLC on Instagram at www.twitter.com/DG_Enterprise Check out Dan Gordon Enterprise, LLC on Twitter at www.twitter.com/DG_Enterprise Check out Dan Gordon on LinkedIn at https://www.linkedin.com/in/coachdangordon/ Check out Dan Gordon on Twitter at http://twitter.com/ElderLawGeorgia Check out Dan Gordon on Facebook at www.facebook.com/dangordon99 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.