Emanuel Rose talks with Jason Barnard about AI implementation. Emanuel Rose is an author and CEO of Strategic eMarketing where he helps companies achieve business success with authentic storytelling. Emanuel emphasizes the role of AI in automating tasks, and the distinction between human creativity and AI automation. Jason Barnard and Emanuel Rose share insights on how to identify areas for AI implementation, the importance of maintaining human authenticity, and offers practical advice on the best places to implement AI in marketing, HR, and tedious tasks. Jason and Emanuel also touch on concerns about AI replacing human jobs and how to balance AI use with retaining personal connections and brand authenticity. If you’re a business leader who wants to know how to build sustainable growth through strategic AI implementation, this episode is a must-watch. What you’ll learn from Emanuel Rose 00:00 Emanuel Rose and Jason Barnard 01:05 What Assessment Does Google Gemini Make of Emanuel Rose According to Jason Barnard’s Search? 01:33 What Features Did Jason Barnard Emphasize From Emanuel Rose’s Google Knowledge Panel? 01:44 What Defines Emanuel Rose’s Identity? 02:49 What Should Businesses and Marketers Automate With AI? 03:25 What are the Tools Businesses Can Use to Build a Seamless Marketing Workflow? 04:04 Why Does Emanuel Rose Emphasize That Big Ideas Come From Humans, While Automation Comes From AI? 04:49 Why Does Emanuel Rose Believe Agentic AI Could Replace Humans in Certain Activities? 05:14 Why Does Human-To-Human Interaction Remain Essential for Driving Business Transactions? 05:47 What Tool Can Help Create Connections Through Voice and Email Communication? 06:49 Why Does Emanuel Rose Think LinkedIn Matters Now but Turned Into a Spammy Marketplace Over Time? 07:19 Why Do You Need to Join Marketing Groups Like Vistage or EO? 07:34 What Will Change if a Business Leader Joined a Group Like Entrepreneurs’ Organization? 07:58 What Should You Do When You Feel Tempted to Talk to Too Many People Too Quickly Through AI? 09:19 How Can You Maintain Your Authenticity While Using AI Tools in Your Business? 09:51 What Mistake Do People Usually Make When Relying Too Much on AI? 10:38 Why Does Emanuel Rose Believe AI Will Fully Take an Individual’s Persona in the Future? 11:18 What Happens When Lazy People Create Massive Amounts of Content Around a Brand? 11:42 How Can You Cut Through the Noise of Excessive Content and Reach Your Ideal Clients Effectively? 12:09 How Can You Balance Human Connection With Using AI to Amplify That Connection? 13:30 What Happens When Your Audience Ends up Talking to Your AI Instead of You Personally? 14:49 How Do You Ensure Your Entire Team Uses AI in a Way That Aligns With Your Values and Comfort Level? 16:42 Why Are Team Members Often Afraid That Implementing AI Might Cost Them Their Jobs? 17:45 What Happens to the Role of Developers as AI Gives More Control to Everyday Users? 18:42 What Are the Five Best Areas to Implement AI for Marketing? This episode was recorded live on video April 1st 2025 https://www.youtube.com/watch?v=hL9DxtZilq8 Links to pieces of content relevant to this topic:Emanuel Rose Transcript from Emanuel Rose with Jason Barnard on Fastlane Founders And Legacy. AI Implementation [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes our legacy? [00:00:26] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. Today, I am here with a quick hello, and we're good to go. Oh, welcome to the show, Emanuel Rose.  [00:00:44] Emanuel Rose: Thank you so much, Jason. I'm excited to be here and maybe I'll be able to sing along at some point. [00:00:50] Jason Barnard: Brilliant, and we're looking at marketing and AI implementation within marketing and business. I'm super interested for this topic, but before we get into that, I'm gonna look at your Brand SERP, the result for your name. And here we have Google Gemini. Google Gemini likes you quite a lot.  [00:01:12] Emanuel Rose: Glad to hear that. [00:01:13] Jason Barnard: It's opinion of you, and it's super positive. And at the end, in my opinion, Emanuel Rose presents himself as a well, well-rounded individual who has successfully combined his professional expertise with his personal passions. Is that true?  [00:01:29] Emanuel Rose: Absolutely. A hundred percent.  [00:01:31] Jason Barnard: Brilliant. So Google Gemini gets it. Google Search gets you as well! You've written three books. Is that what defines you or do you feel there's something more?  [00:01:44] Emanuel Rose: Say, what defines me is, I have built, built my business and my lifestyle to be unified. And, and so what I mean by that is I have, I have Starlink and I'm able to, to work from anywhere in the western United States that I am, including some of the most remote places in the, western US and, work and, and hunt, and fish, and camp. [00:02:08] Emanuel Rose: And, it's, it's a nonstop, nomadic lifestyle for me, for the most part.  [00:02:15] Jason Barnard: Right. So you're a nomad who actually makes a business and makes marketing into a business.  [00:02:20] Emanuel Rose: Yeah.  [00:02:21] Jason Barnard: So we're gonna look at that. So you are an expert in AI and in marketing, what are the huge questions we have is what should I automate with AI? [00:02:33] Emanuel Rose: That is the question, isn't it?  [00:02:36] Jason Barnard: And that's a huge question and it's very broad. Where would you start? And I think that's the key. Where do I start? [00:02:43] Emanuel Rose: That's a, that's a perfect question, and it's one that we work with our clients continually. First thing is, what are you not good at? What don't you have staff for, or, what do you need to do that you're not doing? [00:02:59] Emanuel Rose: Right? So we start with, with this big question and, and so. for, for me, we, we came up with, kind of an innovate campaign. We said, you know, we need to be able to seamlessly connect cold leads to pay-per-click ads to, social media, ads to, even marketing. And so we built a workflow, which is just an automation, really. [00:03:28] Emanuel Rose: And, and I think that's really important to understand kind of that strata. Number one, in the marketplace right now, we got automation, we have Gen AI, and we have Machine Learning, and we have agents and we have Agentic AI. And those are all very different applications. And we need to be able to think about differently, from, from the viewpoints of what we need to put in and what we get out. [00:03:54] Jason Barnard: Right? So what I'm kind of hearing here is the big ideas come from humans. The automation comes from AI.  [00:04:02] Emanuel Rose: Yeah. And, the humans are the spark. And I don't, I don't see that, that changing in, in our lifetime, right? There's all this concern that we're gonna get replaced or that the robots are gonna take over. That may happen. I don't know. But the humans are, are the spark and the inspiration for, how, what kind of work we are doing, we should do and we shouldn't do.  [00:04:29] Jason Barnard: Right. Am I right to imagine that today we're simply looking at AI to automate things that are simple, tomorrow we'll be looking at AI to add ideas to what we're doing, and in the future they may well replace us? [00:04:48] Emanuel Rose: Yeah. There will replace us in certain activities. and that's the concept of the Agentic AI, where it's actually drawing in information and making decisions and then acting on it in a way that's coherent with the outcome that humans want to produce. And that's kind of, right now in this period, that's the holy grail of, of AI and agents, where they have their own agency, right, to, to be clear about the words here. But we still have to have this human to human interaction in order to, to demand, transactions, right? That's the fundamentals of business is that I have, I have already human concerns. You offering currently my concerns and it's the human concerns that drive the need for business.  [00:05:34] Jason Barnard: Right. So AI can't replace your needs or my solution for your needs. What it can do is create a connection between us, that makes sense.  [00:05:46] Emanuel Rose: Yeah. And there's some great tools already for that. there's a, a fascinating, interactive tool called Boardy. Which is, a, an AI that you can both communicate with by voice and by, by email. And the Boardy goes and, he interviews you and he goes to LinkedIn. He connects you with other people who he thinks is gonna be a valuable connection for you.  [00:06:10] Jason Barnard: Oh, I like that.  [00:06:12] Emanuel Rose: So it's a great, it's a great application. There's also another tool that, I put in my LinkedIn information, like in my, and I built kind of custom GPT into this cold salesperson outreach tool. And so they find that this tool finds, other people who may be either create connections and, and conduits for business or potential clients. So, and it's autonomous for the most part, with just my, my content and some editing for, make sure it's on track.  [00:06:45] Jason Barnard: Right. Is LinkedIn the key?  [00:06:49] Emanuel Rose: It is right now. LinkedIn but as you have seen and we've all seen it is, slowly degenerated into a spammy marketplace. And,