On today's episode, Bruce speaks to Brian Kurtz , a serial direct marketer for the past 35+ years , about how he spent the first 34 years of his career helping boardroom Inc , becoming a state-of-the-art direct marketing and publishing company and teaching all he learned doing that.
Brian love direct marketing. Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom sell millions of newsletter subscriptions and consumer books put all of that list training to good use.
While direct mail is his bread and butter… He has overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years… He has been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers.
At the height of their infomercial success, He was responsible for buying media in excess of $80 million and we sold over 3 million books via direct response television over a three year period. And since he has never met a medium he didn’t like, he has learned the ins and outs of every possible medium where direct marketing lives and thrives. He is proud to have cut his teeth in the offline world of direct marketing and Brian is finding that the principles he has followed over the past 30+ years all apply to any and all “new media.”
He is committed to educating any and all online marketers who will listen…and he is also committed to “learning while teaching” because there is still so much to learn. And in his free time you're likely to catch him working with his other passion - being an umpire for Little League Baseball.
Connecting With Brian Kurtz
Website: www.briankurtz.me and www.TheLegendsBook.com
Facebook: https://www.facebook.com/brian.kurtz.121
LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934
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