You've read the studies and seen the numbers; digital marketing seems to work. But how do you know it'll be worth the investment for you, and not just that hippie eco-friendly toilet paper brand? In this case study, we look at the data to determine the effectiveness of social media advertising. Cody from the Smithee Group will take you beyond the numbers to look at the strategy and goals for long-term ROI.Brought to you by:punchmark.comthesmitheegroup.comSponsored by:theedgeforjewelers.comSend us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com