In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner of Bambiz Marketing, Jim Blake.  Jim Blake delved into the unique marketing challenges faced by elder law attorneys. Unlike other areas of law where billboards and flashy advertisements may work, elder law and estate planning require a different approach. Jim explained that their marketing strategy focuses on triggering thoughts in potential clients' minds when they are online, unknowingly scrolling through their feed. They use content, such as webinars, to provide valuable information and engage with potential clients. One of the key insights Jim shared was the importance of following up with potential clients after registering for an event. He explained that the success of a live event is measured by the percentage of registered attendees who show up. For webinars, a 50-60% attendance rate is considered successful. Jim emphasized the need for personal engagement, suggesting that someone from the firm should thank registered attendees for signing up and inquire about their specific questions or concerns. This keeps them engaged and increases the likelihood of their attendance. Bambiz Marketing provides free resources on its website, such as podcasts, ebooks, webinars, and training videos, to assist attorneys in their marketing efforts. Jim believes that by providing valuable resources, they can potentially reach a wider network through referrals. He also mentioned that Bambiz Marketing is transparent about its pricing and encourages potential clients to explore its website and utilize the available tools and resources.   Key Points from the Episode: Bambiz Marketing specializes in helping elder law and estate planning law firms with online marketing Jim's background and how he got into working with elder law attorneys Unique marketing challenges faced by elder law attorneys Marketing approach focused on triggering thoughts in potential clients' minds through online content Shift to webinars due to the impact of the pandemic Importance of following up with potential clients after they register for an event Bambiz Marketing provides free resources on their website to assist attorneys in their marketing efforts Transparency about pricing and encouraging potential clients to explore their website and utilize available tools and resources   About Jim Blake: Jim Blake, a seasoned marketer and entrepreneur, is the CEO and founder of Bambiz Marketing, a digital marketing company targeting Elder Law and Estate Planning law firms. Inspired by numerous legal conferences, he recognized a specific need for tailored digital marketing services in this niche. Under Blake's stewardship since 2016, Bambiz offers a comprehensive suite of services, including social media marketing, SEO, website design, and more, becoming a leading provider in this sector.  Blake's dedicated, hands-on approach and decade-long marketing expertise enable him to address unique marketing challenges.   law firms face, assisting them in achieving their goals. He is a former top performer at Bridgestone Tires and a recipient of the esteemed ClickFunnels Two Comma Club award for generating over $1 million in sales. A believer in work-life balance, Blake enjoys helping attorneys achieve the same. He is an avid runner, completing 35 marathons across three continents, and enjoys travel, local coffee shops, and business literature. He cherishes time spent with his family.   About Bambiz Marketing: Bambiz is a distinct digital marketing company specializing exclusively in serving elder law and estate planning attorneys, allowing them a profound understanding of their clients' everyday challenges. The company aims to alleviate the central struggle of these attorneys, which is continuous client acquisition. Bambiz's system empowers clients to concentrate on their core competencies while the company takes charge of optimizing their marketing for steady client inflow. Their strategy includes online advertising, high-converting landing pages, automated email systems, and engaging e-newsletters.  They strive to eliminate inefficient marketing practices, saving their clients' time and resources. Their motto, "Enough is enough," reflects their commitment to implementing a change in their client's marketing strategies, replacing unproductive methods with effective ones. Above all, Bambiz's primary goal is to ensure the success of its clients, encouraging them to embrace new and more efficient marketing approaches. Their unique focus and dedication have set them apart in digital marketing.   Tweetable Moments: 07:43 - "Our marketing for these law firms kind of changes the legacies for people, families all over the country. We can help thousands, tens of thousands of families by working with hundreds of law firms and doing this for them." 13:27 - "I don't want to practice law, I want to do marketing."   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Bambiz Marketing website at  https://bambiz.net/ Check out Bambiz Marketing on LinkedIn at https://www.linkedin.com/company/bambiz/ Check out Bambiz Marketing on Instagram at https://www.instagram.com/bambizmarketing/ Check out Bambiz Marketing on Facebook at https://www.facebook.com/bambizmarketing Check out Jim Blake on LinkedIn at  https://www.linkedin.com/in/jrblake/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.