Trailer: How to overcome customer anxiety by giving them a safe journey and candies in the box.
Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service.
I mention some customer journey mapping tools including:
https://creately.com/
totango.com
miro.com
SEMrush
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