Minter Dialogue Episode #406

Julie Cottineau is an author, a brand passionista, who is founder and CEO of BrandTwist brand consultancy. In this conversation, we discuss the origin of her Brand Tattoo Test, her work at and lessons learned while working as head of brand for Virgin USA, the evolution of branding, the power of purpose and Julie's work at BrandTwist, which is also the name of her best selling book.

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