Join Jason Callori and special guest Kim Stokell, Director of Consumer Health Marketing at Cardinal Health, as they dive deep into front-end optimization. This episode explores the importance of a well-designed and merchandised front-end space, how to identify your customer base and their health priorities, and the role of private label products in driving sales.  Kim shares valuable insights on how to create a high-performing front end that enhances patient care, boosts profits, and positions your pharmacy as a trusted resource in your community. Learn about the latest trends in customer buying habits, the importance of community engagement, and how to achieve front-end success.