Digital has transformed retail - and will continue to do so. But, in many ways, digital has provided a fog that has confused some retailers and caused them to launch into doing many "digital" things. But this episode's special guest, Lee Woodard, believes there is a difference between truly "being digital" and just "doing digital" - and this is critical to understand.
The post 072: Being Digital vs. Doing Digital appeared first on OB&Co.
Top comments
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.
You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.
So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.
The Retail Transformation Show i...