This week, we are joined by Krista Walsh. Krista is a website strategist and copy expert for service business founders stepping into their next era of visibility, authority, and premium clientele. She and her design team create websites that pre-sell ideal clients, justify premium pricing, and open doors to bigger opportunities — from media features and speaking gigs to high-converting sales. She’s the trusted partner founders turn to when a “good enough” website isn’t good enough anymore.

In the first part of this episode, Krista discusses why you're attracting low-paying or DIY-leaning clients, common messaging mistakes, and specific messaging swaps to elevate how you're perceived. Tune in!

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