Key Takeaways:

[01:44] Get to know Darius Mirshahzadeh
[04:51] What is the significance of the pink unicorn in Darius's life, and how did it come to exist?
[09:33] Establishing an intentional culture and spirit in a business
[12:21] What life was like for Darius growing up around a guy who operates a gas station
[22:00] Why core values matter & what they lead to
[27:26] Using core values as a language of accountability for an organization
[33:54] How to leverage and implement core values in your organization
[37:57] What Shibui means... and why it matters 
[45:01] Darius's best tips on how you can start implementing The Core Value Equation TODAY 
[01:00:15] How Darius defines happiness