Gain valuable insights into how to transcend traditional campus boundaries, & become invaluable resources for students, faculty, and a wider public audience. Explore the strategies and tactics behind successful university podcasts as Jenna Spinelle unpacks her experiences producing over 250 episodes of "Democracy Works" and "When the People Decide”, and shares insights on how universities can leverage this dynamic medium to give political hope, foster community engagement, and amplify their educational impact both in and outside of classrooms.
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Democracy Works Podcast
When the People Decide
Chapter Time Stamps:
(00:00:00) Introduction
Jennifer Lee Gunson and Neil McPhedran introduce the episode, welcoming Jenna Spinelle back.
(00:02:08) Jenna's Background & Podcasting Journey
Jenna introduces herself, her role at the McCourtney Institute for Democracy, and the inception of Democracy Works and When the People Decide.
(00:05:37) NPR Collaboration & Local Impact
Explains the collaboration with the local NPR station, WPSU, and its impact on local visibility and engagement.
(00:07:40) Finding Guests & Prepping for Episodes
Jenna discusses finding guests, differences in target audiences for both podcasts, including use in classrooms, as well as her preparation process for Democracy Works based on the show format.
(00:13:00) Podcast Content in Classrooms
Neil & Jenna discuss the strategies that Democracy Works has used to integrate podcast content into classrooms.
(00:14:58) Institutional Review and Self-Policing
Discuss the content vetting process, institutional trust, and responsible self-policing to maintain institutional values.
(00:17:06) Podcasts' Role in Institute Outreach
Examines the effective role of the podcasts in the Institute's outreach efforts, connecting with alumni chapters, and promoting democracy beyond the university.
(00:18:30) Preparation and Interview Styles
Jenna shares her approach to pre-interviews for different podcast formats, highlighting differences in narrative storytelling versus academic discussion.
(00:19:31) Engaging Audience Feedback through Surveys
Neil & Jenna discuss the Democracy works listener survey - the format, significance, tweaking content length based on feedback, and incentives for participants.
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