036. Online Presence, Key Trends In Content Marketing, And What This Means For You — With Yaro Starak
Online Presence, Key Trends In Content Marketing, And What This Means For You — With Yaro Starak
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Resources Mentioned:
http://www.entrepreneurs-journey.com/
Books Mentioned:
* The 7 Day Startup: You Don't Learn Until You Launch
* The 80/20 Principle: The Secret to Achieving More with Less
* Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
* The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
* The Richest Man in Babylon
Key points (with timestamps)
* 1:48 - An overview of Yaro’s blogging journey
* 9:14 - Yaro’s story on podcasting
* 16:00 - Why online presence is so important to entrepreneurs
* 16:16 - “The blog itself is a platform.”
* 17:58 - On having an email list
* 18:56 - How does blogging help businesses to get to the next level
* 19:41 - Using content to deliver information and to establish trust
* 21:44 - On personal branding
* 24:37 - Two types of marketing
* 25:27 - Will the big brand start to go micro?
* 26:40 - Conversion rate of landing page using email vs sms
* 31:17 - Is blogging dead?
* 34:45 - Common challenges when developing online presence and how to overcome them
* 38:52 - Best market research process
* 40:47 - How listeners could get in touch with Yaro
If you enjoyed this podcast then please share it with your friends - your referral is the ultimate compliment!
Share This Podcast:
Click to tweet
Share on Facebook
Resources Mentioned:
http://www.entrepreneurs-journey.com/
Books Mentioned:
* The 7 Day Startup: You Don't Learn Until You Launch
* The 80/20 Principle: The Secret to Achieving More with Less
* Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
* The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
* The Richest Man in Babylon
Key points (with timestamps)
* 1:48 - An overview of Yaro’s blogging journey
* 9:14 - Yaro’s story on podcasting
* 16:00 - Why online presence is so important to entrepreneurs
* 16:16 - “The blog itself is a platform.”
* 17:58 - On having an email list
* 18:56 - How does blogging help businesses to get to the next level
* 19:41 - Using content to deliver information and to establish trust
* 21:44 - On personal branding
* 24:37 - Two types of marketing
* 25:27 - Will the big brand start to go micro?
* 26:40 - Conversion rate of landing page using email vs sms
* 31:17 - Is blogging dead?
* 34:45 - Common challenges when developing online presence and how to overcome them
* 38:52 - Best market research process
* 40:47 - How listeners could get in touch with Yaro
If you enjoyed this podcast then please share it with your friends - your referral is the ultimate compliment!
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