By publishing a well-written, professionally edited book that helps your current or potential clients, your authority and notoriety are automatically elevated in your niche.  

Plus, your blog or podcast content can easily be repurposed into a book, with the help of a professional ghostwriter and editor. This is truly the lowest-lift way to get your personality, experience, and perspective into a written format.  

Sure, AI can be helpful, but you and I both know that AI writes like AI, and a book written using AI might actually diminish your reputation and professionalism in the eyes of a reader.  

Lynn Smargis of writeforyou.me has been ghostwriting books for professionals of all niches for 6+ years, in addition to publishing several of her own. She’s a well-known writer and editor in the podcasting space because she’s skilled at identifying pieces of content you’ve already created (like podcast interviews!) that can be repurposed into a book.  

The Power of Professional Editing in Book Publishing 

(00:10:33) Enhancing Book Quality Through Professional Editing 

(00:18:18) Financial Book Manuscript Transformation Services 

(00:20:08) Preserving Author's Voice for Consistent Content 

(00:28:32) Personalized Book Marketing Techniques for Authors 

(00:37:13) Strategic Podcasting Guidance for Financial Professionals 

(00:43:10) Strategic Content Repurposing for Book Success 

(00:44:56) Multipurpose Content Strategy for Maximum Reach 

(00:46:01) Platform-Specific Content Creation Using AI 

 

Strategic Book Writing and Marketing for Financial Professionals 

Lynn focuses on minimizing the barriers you feel around becoming a published author and minimizing the time you need to spend writing. Through her book coaching, Lynn guides clients through the writing process, addressing doubts and imposter syndrome, while highlighting the importance of various editing forms, such as line and organizational editing, to create polished and appealing books.  

Our conversation underscores the significance of effective book marketing strategies, including leveraging personal connections and podcast appearances, and advocates for using AI and virtual assistants to enhance content distribution, ultimately helping financial professionals establish authority and maintain a consistent online presence. 

In-episode Actionable Insights to Fast-Track Your Financial Content:  

• Utilize professional editing services for a polished final manuscript 

• Ensure your “voice” remains consistent throughout written, spoken, and video content for your brand, even if it’s assisted by AI or written by a ghostwriter 

• Book marketing strategies include guesting on podcasts, email campaigns, workshops, speaking at conferences, hosting webinars, hosting your own podcast, and collaborating with other professionals to host events. 

• Repurpose book content into smaller articles for consistent marketing material 

• Hire a virtual assistant for content distribution and appointment setting 

• Match your business goals to your podcasting strategy for best results 

• Use AI to generate content, but customize it for various platforms and edit it so it sounds like something you’d really say 

 

 

Lynn offered listeners a FREE membership to her book-writing community, Publishing For Professionals. Reach out to her here to join: https://www.writeforyou.me/contact 

Follow Lynn Smargis, Join her Substack, and explore her podcast or portfolio:  

https://linktr.ee/writeforyoughostwriter 

 

This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com  

 

You’ll find equipment & software recommendations and downloadable templates at www.PodcastAbundance.com. The Script Starter Kit will help you establish topics, structure your episodes, and even use AI to help. Get your free download at podcastabundance.com/scriptstarterkit/ 

 

 

Watch everything on YouTube @PodcastingForFinancialPros 

 

Follow Virginia Elder on social media:  
LinkedIn  
Instagram  

 

To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com