We all know the creative process is unpredictable at best, but if you ask best-selling author Todd Henry, the one thing you can control every single time is the way you are guiding that work as the leader. Not only is your role more influential than you may realize, says the international speaker on leadership and creativity, but the stakes are about as high as they get. Without clear expectations from you—yet enough margin to allow them to take risks—your makers simply cannot do their best work, which threatens the very lifeblood of your organization. Tune in to find out the two things every creative needs to thrive, as well as what you need to do to lead creatives well. entreleadership.com/podcast Todd Henry's book: Herding Tigers How to Achieve Work/Life Balance from Infusionsoft Read Chapter 1 of Herding Tigers Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices