“Ideas are cheap; the people are what matter.”

Startups face a lot of risk. But research suggests that 65% of startups fail because of one particular problem: people.

Ricky Mulvey caught up with Martin Gonzalez, creator of Google’s Effective Founders Project, to discuss what public investors can learn from the people problems that plague startups… and any other organization. They discuss:

• How to spot strong leaders.
• The downside of overconfidence.
• How company culture affects stock returns.

Companies discussed: SPOT

Host: Ricky Mulvey

Guest: Martin Gonzalez

Producer: Mary Long

Engineer: Dez Jones

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