On last night's episode of Demand Gen Live, Chris and Megan covered the following topics: 

• Lead gen vs. Demand gen: how metrics and timing define your strategy
• Brand recognition
• Being realistic in regards to results
• Determining what makes most sense for your business to prioritize TODAY, not 10 years ago
• The curve of the adoption of innovation
• Insourcing vs. Outsourcing
• The importance of owning your CRM, your data, your tech stack, and your ad accounts internally
• Differences between LinkedIn personal & company page on LI strategies
• Why companies can’t, or don’t, innovate internally
• How marketing strategy misinformation can be often traced back to MarTech vendors
• Paying for attention vs. commanding attention
• When is it appropriate to recycle ad content

Register for our recurring live series with Dave Gerhardt here: https://us02web.zoom.us/meeting/register/tZMucOuqqT0qHNH0y3ivTKPIUAHUUQgWwQmh