While most publications are trying to keep their articles short and sweet, Tim Urban from 'Wait But Why' regularly dives deep on his topics, writing thousands of words on a given subject. He also illustrates every post - not with modern, sleek graphics, but with hand-drawn stick figures. In this episode, he explains just how he racks up a million pageviews regularly, how he builds and maintains his audience, and why not being an expert on something might make you better at teaching other people about it.