Chris Walker and Megan Bowen hosted an hour-long installment of Demand Gen Live last night. They covered: 

• Why optimizing for SQLs instead of MQLs, even though they're further down the funnel, is often counterproductive and causes misalignment, 
• Manual attribution and our findings from implementing this on our site, and how this differs from multi-touch attribution, 
• Demo conversion by source as a means of troubleshooting declining demo requests, 
• YouTube SEO, and 
• How website changes can negatively affect your demand system

Register here for Chris's keynote on "The State of LinkedIn Organic in 2021," taking place Thursday July 15th at 9am PDT.