Chris Walker and Megan Bowen hosted a 1.5 hour-long installment of Demand Gen Live last night. They covered:  

• The business rationale behind why marketing-sourced revenue is a better metric than marketing-influenced revenue
• Reaching new audiences through podcasting
• Setting a content strategy with an external SME
• Striking a balance between providing true value and entertaining in your content strategy
• How content can be repurposed for different use cases and mediums
• The power of partnering with other individuals who are influential to your target market
• How marketers can help drive process improvements in sales and CS
• The state of in-person events for the remainder of 2021